I have a love/hate relationship with Nintendo.
The Nintendo Entertainment System (NES) was my first ever console, and I still own it, as well as a library of games, but some are so old they won’t work anymore. To hold a copy of your favorite game, only to have it give you the ol’ flashing red light or glitched out menu screen has to be one of the saddest moments for any gamer.
That’s why when Nintendo announced their launch of the NES classic, I was SO excited. It was like they actually listened to their fans. 30 classic games, including a HUGE chunk of my library of non-functioning ones! Improved graphics, so I could play on my television and not worry about stretched out graphics ruining the immersion! I could play 2 player (with the purchase of a second controller, but hey; Nintendo marketing)!
I didn’t care how much it was, it had to be mine!
Then came the supply issue we saw with the Amiibos. If 100 people wanted one, maybe 30 people actually got their hands on one. Nowhere online could I find one not overpriced by scalpers ($80 console for $300.00? Are you high?). When I contacted local retailers, they couldn’t tell me when they expected shipments or how many would actually hit the shelves.
Nintendo just announced they are discontinuing the NES classic this month. Despite people still clamoring for them, they will stop selling them. This doesn’t just affect us, though. They’re also discontinuing the Mini Famicom in Japan despite massive popularity, though according to their site, it may be a temporary halt.
Correct me if I’m wrong, but what part of that makes financial sense?
Their marketing and distribution team must plan like so:
- Have awesome product. Hype said product.
- Distribute said product like it’s an i.v. drip.
- Discontinue said product in one market (Europe), but say it will still be available in North American market.
- Discontinue in North America 2 months later.
- Hate money.
The rumor mill is saying there’s a chance this is all to make room for a newer, better classic mini console, but based on Nintendo’s track record, I will remain skeptical.
Much like the Amiibo issue (still ongoing I might add), and the NES Classic issue (dumbest move to date in my book), people have had issues getting their hands on the new Switch console. Nintendo of America released their sales for the Switch in it’s first month, and it is already outpacing the Wii U’s holiday launch numbers. Too bad those numbers don’t match up with physical units sold.
Confused? Well that’s because sales don’t necessarily mean customers have their Switch’s in their hands quite yet. Once again Nintendo hyped the console and it’s first game- Zelda: Breath of the Wild, but DIDN’T SHIP OUT ENOUGH CONSOLES TO MEET SALES NUMBERS. Hell, some who pre-ordered got their consoles AFTER others who just lucked in and picked one up at EB Games, or the like. Not to mention all the scalpers who buy up stock and resell it for a profit. Seriously-fuck those guys.
All I want is for Nintendo to stop shooting themselves in the foot. You have the resources. You have the fanbase. All you need do is pay attention to the numbers and ship accordingly. Sure, you’re celebrating a good launch for the switch, but a lot of that was based on the Breath of the Wild release, which was held back to bolster the Switch launch. We know, we’re not new to this. We’ve seen your lackluster quarterly sales reviews for the last few consoles. DON’T SCREW THIS ONE UP.
Nintendo was a big part of my formative gaming years, but you can only take so much crap before you just get tired of it and just walk away. After all, there’s other fish in the sea.
Just checked up on around 15 Canadian retailers who reportedly carry the NES Classic. All are sold out.
Scalpers on Amazon doubled the already overblown price from $300.00 to $600.00.